You’ve arrived at CVP’s campaign planning Resource Center, dedicated to providing you with everything you need to plan a successful campaign to increase recycling. Here you’ll find materials to help you through the three stages of planning: Pre-planning, Execution and Measurement/Wrap-up.

Recent PowerPoint Presentations: If you missed any of our recent CVP Boot Camp Webinars or presentations, you can download the PowerPoint documents right here:

Blueprint for a Successful Education Campaign, A Step-by-Step Case Study – Webinar: July 21, 2010 – Overview of education best practices and a spotlight on a recent campaign in Hillsborough County, FL.

“Campaign Planning 101” – Webinar: June 2, 2010 -- Overview of the planning process for a Campaign.

Also, we frequently blog about this topic so sign up for our RSS feed and check out our current blog posts.

Have questions or comments? Contact us at info@recyclecurbside.org.

Pre-planning
Campaign Execution
Campaign Measurement/Wrap-up

Pre-planning
Communication plan examples:

• Hillsborough County, Fla.
• Savannah, Ga.

Toolkit planning documents:

• Before You Begin worksheet
• Target Audience worksheet
• How to Develop Key Messages

Media buy chart (Hillsborough County)

Relevant Bin Buzz Special Sections

• Bin Buzz Special Section: "Talkin' About A Generation"
• Bin Buzz Special Section: "Youth Power"
• Bin Buzz Special Section: “Make Marketing Social!”

Campaign Execution
Bin Buzz Special Section: “Campaign Construction 101”

Media Relations Materials:

• Press releases
  • Baton Rouge, La.
    
  • Hillsborough County, Fla.
  • Greenville, NC
• Fact sheet
  • Omaha, Ne.
  • Burlington County
• Web site examples
  
  • Hillsborough County, Fla.
  • Greenville, NC
• Op-ed
  • Indian River County, Fla.
  • Hillsborough County, Fla.
• Sample press conference agenda
  • Hillsborough County, Fla.

Campaign Measurement/Wrap-up
Bin Buzz Special Section: “Measurement 101”