CVP Blog - July 2011

Monitoring social media trends

One of the keys to ensuring success with your social media strategy is to keep up with trends. By staying up-to-date, you can learn the latest and greatest ways to capture the attention of current and prospective recyclers in your community.

Considering the sheer volume of content that is posted online every day, this can seem like a daunting task. However, there are many different tools out there that can help keep you current on trends for the specific topics that relate to your recycling programs.

Here are three sites we like that can help you stay on top of trending topics,

·         Socialmention – Set up social media alerts so you can measure awareness for specific keywords
·         Kurrently – Easily search specific terms for real-time results on Twitter and Facebook
·         Addict-o-matic – Instantly create a custom page with the latest buzz on any topic
Check out this post for more social media tools that are recommended by professionals.
We want to hear from you … What tools do you currently use to monitor social media trends? Comment below or email us at

Using (local) social statistics in your recycling messages

Social statistics take hard data and turn them into something that people can relate to and understand better. Consider the following sample statistic:

In 2010, Small Town, USA, recycled 5,000 tons of aluminum cans.  

It’s difficult for people to conceptualize how much 5,000 tons of aluminum is. Instead, break it down:

In 2010, each person in Small Town, USA, recycled enough aluminum cans to save more than 5 tanks of gas each.  

Five tanks of gas feels a lot more tangible than 5,000 tons of aluminum cans! Read this article for more information on how to use social statistics. And to break down your recycling data into factoids that are a lot more relatable, use CVP’s Recy-culator!

We want to hear from you … How have you transformed your data-driven messages into interest factoids? Comment below or email us at

Tips for using YouTube

One of the more visual social media platforms, YouTube  is the world’s premier online video sharing website. Not only can you watch videos that have been posted by others, but you can make your own and upload them for the world (or just your recycling community) to see. In 2010, more than 13 million hours of video content were viewed more than 700 billion times!

It’s easy to use YouTube: all you need is a camera (even a simple Flip cam will do) and a story to tell. Here are some easy tips to get started:
1.       Sign up. It’s free and easy.
2.       Find content to post. You don’t need to reinvent the wheel – use existing commercials or videos that promote your program or educate residents about the recycling process.
3.       Make new content. After you’ve used your existing content, grab a camcorder, web cam, or even a cell phone camera and record away.
4.       Make your content count. Remember to keep your content informational, but fun. Witty videos tend to catch more people’s attention – helping them go viral quickly.
5.       Cross-promote. Once you’ve posted content on YouTube, don’t forget to promote it on other social media sites, like Facebook and Twitter – and also your website.
For a great example, visit’s YouTube channel here.
We want to hear from you…what has your experience with YouTube been? Comment below or e-mail us at

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