One of the keys to ensuring success with your social media strategy is to keep up with trends. By staying up-to-date, you can learn the latest and greatest ways to capture the attention of current and prospective recyclers in your community.
Considering the sheer volume of content that is posted online every day, this can seem like a daunting task. However, there are many different tools out there that can help keep you current on trends for the specific topics that relate to your recycling programs.
Here are three sites we like that can help you stay on top of trending topics,
Social statistics take hard data and turn them into something that people can relate to and understand better. Consider the following sample statistic:
In 2010, Small Town, USA, recycled 5,000 tons of aluminum cans.
It’s difficult for people to conceptualize how much 5,000 tons of aluminum is. Instead, break it down:
In 2010, each person in Small Town, USA, recycled enough aluminum cans to save more than 5 tanks of gas each.
Five tanks of gas feels a lot more tangible than 5,000 tons of aluminum cans! Read this article for more information on how to use social statistics. And to break down your recycling data into factoids that are a lot more relatable, use CVP’s Recy-culator!
We want to hear from you … How have you transformed your data-driven messages into interest factoids? Comment below or email us at firstname.lastname@example.org.
One of the more visual social media platforms, YouTube is the world’s premier online video sharing website. Not only can you watch videos that have been posted by others, but you can make your own and upload them for the world (or just your recycling community) to see. In 2010, more than 13 million hours of video content were viewed more than 700 billion times!
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