Last post we discussed the difference between social MEDIA and social MARKETING. We think this an important topic to cover so here’s a teaser to what you’ll be seeing more of in future blogs and in Bin Buzz…..
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For the next issue of Bin Buzz, we are considering a section dedicated to “social media” (aka Facebook, Twitter, etc.).
But first, what is the difference between “social media” and “social marketing?” People confuse these two terms a lot. And they really are very different. We’ll boil it down for you: “social media” is a tactic, another medium to use to get your message out. While “social marketing” is an approach to changing behavior. You may use a social media tool like Facebook as part of a social marketing strategy, for example.
For our next Bin Buzz, we are conducting some research on various social media applications, best practices, etc. Here are some interesting articles we came across. Check them out:
Cause Marketing and Social Media: http://www.cre8tivegroup.com/blog/cause-marketing-and-social-media
The ABC’s of Social Media: http://www.socialdesire.com/2008/06/11/the-abcs-of-social-media/
How to Commit Social Media Suicide: http://socialmediatrader.com/how-to-commit-social-media-suicide/
Stay tuned for more blogs on social media in the next week!
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