Some of today's most successful companies rely on one important principle: Simplicity. Brands like Apple, Google, IKEA and Starbucks have been successful due, in large part, to marketing themselves with simple and easy-to-understand messages and products.
These companies sell themselves as helping simplify life for their customers. Consider Apple's user-friendly tech products and Starbucks' mobile application. Both of these companies have remained current while also being careful not to veer from their promise to simplify the consumer experience.
So how does this simplicity principle translate to education around recycling?
We often try to squeeze a lot of content into our messages to residents, whether through facts, pictures, stories, etc. But if we can learn from some of the most successful brands of the decade, it's that we need to simplify our brand to build loyalty. Not only does this mean creating an easy to understand message with basic graphics and minimal copy, it means resisting the urge to add tons of bells and whistles, as well as information. Below are five ways you can "unclutter" your recycling message.
If you can simplify your message and the recycyling experience, you have a much better chance of breaking through the noise. Check out this article for more examples of simplified brands.
We want to hear from you.. How can you simplify your message/ brand? Email us at firstname.lastname@example.org.
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