Contests are a great way to engage current and prospective recyclers in your community. Not only do they provide a way to energize and excite residents to get more involved, they allow you to gauge interest in your program and your social media efforts.
When it comes to hosting an online campaign, one convenient and widely used platform is Facebook. It is not uncommon to see contest winners chosen on Facebook by uploading a picture or simply liking a business page or status.
While contests are a great tactic to get people to start recycling or recycle more, beware of hosting any contests on Facebook. According to this article, most if not all contests or competitions held on Facebook are against Facebook's policies and can get your business page shut down.
According to Facebook:
You will not administer a promotion through Facebook, except through an application on the Facebook platform. Administration includes operation of any element of the promotion such as collecting entries, conducting a draw, judging entries or notifying winners.
So how will you go about implementing your next great competition or giveaway? Never fear! There are many third party apps that can be used to create a competition page for you that can then be linked to your Facebook. While some of these apps cost money, they will eliminate the potentional for violenting Facebook rules. In addition, some of these apps can measure the effectiveness of your campaign by monitoring results or offering support teams to assit you throughout the process.
Make sure you shop around before you choose an app to run your recycling contest. This is a social media tactic that will offer many more options for a versatile and creative contest that could not be hosted with Facebook alone.
Check out this article for more tips on running a successful Facebook contest.
We we to hear from you. Have you ever used an app to create a campaign or contest for you residents? What was the most effective competition you have seen for a recycling program? Comment below or email us at firstname.lastname@example.org.
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