The New Year marks the traditional time for making resolutions. That should also include professional resolutions, whether it’s to start a new recycling education program or tweak your existing efforts. That is where CVP can help. If you haven’t made a list of resolutions already, here is a list of some things to think about:
Take a fresh look at your Web site. Is it up to date with your program’s current information? Have you added new materials or changed collection dates? Do you have current contact information up? Make sure that information is on your site now.
Get your calendar out and make a plan. It’s never a bad idea to have a detailed plan for the year ahead. What community events are coming up? When are the significant environmental holidays (Earth Day, America Recycle’s Day, etc.)? Also, think about including deadlines for grants and significant data reporting deadlines. If you purchase advertising, note when your ads will appear throughout the year which (when paired with your collection data for each month) will help you determine if your activities are working.
And, speaking of data. Make a reminder to yourself to calculate data on a regular basis. Having fresh, updated data each month can help you generate factoids to use in brochures, fliers, newsletters and even ads or press materials. And, of course, good data will help you stay on track.
Consider social media. Yes, we know we’ve been over this, but social media is becoming more mainstream by the minute, easier to use, and, it’s fun AND cheap! It’s also not going away. Not sure how to approach your community leaders with an idea for social media? Here is a sample “ask” letter (link to Campaign Central ask letter) that might help you start the conversation.
Insert your resolution here. Have a resolution or goal for your program in 2010 or beyond you’d like to tell us about? Comment below or e-mail us at info@recyclecurbside.org.
According to a new study published by the University of California, San Diego, Americans now consume more information than ever before. The study, aptly titled "How Much Information?" revealed that last year Americans consumed more than 3.6 zettabytes (or 3,600 exabytes) of information in their homes. By the way, one exabyte is about equal to all of the hard drives in the state of Minnesota, which has a population of 5.1 million.
Read the article here:
http://www.huffingtonpost.com/2009/12/09/americans-consume-100000_n_386062.html
Here are some other interesting tidbits from the study:
Are you surprised by the results of this study? Do you feel like YOU consume this much information? What are your residents spending thier time watching or doing? Comment below or e-mail us at info@recyclecurbside.org!
Check out RE3.org's latest blog posting and tell us what you think about the new campaign!
http://re3org.blogspot.com/2009/12/partnering-with-city-of-greenville-and.html
