While many Phoenix residents embrace recycling, some do so almost too eagerly, recycling things that aren’t recyclable! CVP partnered with the City of Phoenix and Keep Phoenix Beautiful to help remind residents to recycle and educate them on the importance of recycling the right things.
The campaign includes billboards, print, radio and online ads and direct mail. Additionally, both the City and Keep Phoenix Beautiful have been promoting the campaign at events and through their existing communications vehicles with everything promoting the campaign website, RecycleCleanPhoenix.org.